/ Mobile App · Educational · Inclusive Design
An educational app that transforms the MEI formalization process into an intuitive, supportive, and human-centered journey built specifically for women.
/ Challenge
For many women, especially those from underserved communities, formalizing as a Microentrepreneur Individual (MEI) can feel overwhelming, bureaucratic, and distant. The language used by official channels is often technical and inaccessible, offering little emotional support or guidance to help them navigate the process with confidence.
Beyond the practical barriers, many women feel that entrepreneurship spaces were not built for them — creating a sense of exclusion that prevents them from taking the first step toward financial independence and formalization.
The opportunity was to design an experience that not only simplifies the MEI process, but actively creates a sense of belonging, making women feel seen, supported, and capable of owning their entrepreneurial journey.
/ Solution
I designed Elas no MEI, an educational app that transforms the MEI formalization process into an intuitive, supportive, and human-centered journey built specifically for women.
The app combines clear and accessible information with a community space where users can connect, share experiences, and support each other through every step. Inclusive design principles were applied throughout — from the language and tone to the visual identity — to ensure every woman feels welcomed and capable from the very first interaction.
The result is a digital experience that reduces friction, builds confidence, and makes entrepreneurship feel achievable — turning a complex bureaucratic process into a journey women feel empowered to complete.
/ Key Features
Guided formalization flow that breaks the MEI process into clear, manageable steps with plain language at every stage.
A space where women can connect, share experiences, ask questions, and support each other through the entrepreneurship journey.
Educational content written in approachable, jargon-free language — designed to inform without overwhelming.
Visual identity and tone of voice crafted to create a sense of belonging, representation, and confidence for women entrepreneurs.
Visual progress indicators that help users track where they are in the formalization process and celebrate each milestone.
Welcoming and empathetic onboarding experience that sets a confident, encouraging tone from the very first interaction.
/ Product Process
Interviews with women entrepreneurs and those who had attempted MEI formalization. Mapping of barriers — emotional, linguistic, and procedural — that prevented them from completing the process.
Synthesis of research into personas and journey maps. Identification of three core design pillars: accessibility, community, and confidence-building. Ideation workshops exploring tone, content, and interaction patterns.
High-fidelity prototypes in Figma with inclusive visual language. Development of the design system with typography, color, and illustration choices that center representation and warmth.
Usability testing with the target audience. Iterations focused on simplifying the onboarding tone, improving content clarity, and strengthening the sense of community within the app.
A personalized home screen welcomes each user into her own journey, surfacing guides, benefits, and next steps at a glance. Educational content is broken into short, plain-language reads and clear benefit breakdowns such as retirement eligibility — so understanding your rights never feels like homework.
Each user can set up personalized reminders for the DAS payment and the annual DASN declaration — choosing the frequency and date that fits her routine. A simple safeguard that helps avoid late fees and keeps her MEI status in good standing, without having to memorize every deadline.
Meal and symptom tracking to identify food triggers and support medical follow-up.
Immersive journaling inspired by Japanese aesthetics with a living 3D virtual garden.
Business management for small entrepreneurs — financial control, inventory and smart pricing.